Sustainability

What Does “Sustainable” Actually Mean? Origins, Key Concepts, and 8 Approaches Explained

You've heard "sustainable" everywhere — but what does it actually mean? This guide breaks down the origin of the term, how it differs from the SDGs, and walks through 8 frameworks shaping the sustainability conversation today: from green economy and degrowth to regenerative thinking, nature positive, and just sustainabilities. Build the clarity you need to spot greenwashing and make more informed choices.