Our Mission
Our website is dedicated to supporting sustainable living. Modern Japanese society embodies two contrasting aspects: traditional culture that values resource conservation and a mass production, mass consumption society. Our site supports a lifestyle that makes better use of resources even as natural resources decline, enabling comfortable living without excessive consumption.
Our Approach
Carefully Curated Product Recommendations
While we generate income through affiliate marketing, we are committed to featuring only truly excellent products. We use affiliate marketing because we want to provide valuable information to you at no cost. We prioritize delivering genuinely beneficial information to our readers over commercial profits.
We recognize there may be gaps in our research, but we continuously update our content to provide you with the most valuable information possible.
What Sustainable Living Means
Our vision of sustainable living includes these key elements:
Zero Waste – Minimizing waste and avoiding resource wastage in daily life
Quality-Focused Consumption – Prioritizing quality over quantity, choosing only what’s truly necessary to achieve both savings and environmental protection
Slow Living – A lifestyle that values personal time and relaxation over working extensively to consume extensively
Social Change Participation – Taking action to promote political and social changes to address large-scale challenges that individuals cannot tackle alone
Our Product and Company Selection Criteria
We evaluate and recommend products and companies based on these comprehensive standards:
Environmental and Climate Considerations
- Carbon footprint reduction
- Waste management and recycling promotion
- Use of sustainable materials
- Biodiversity and land use consideration
Responsibility to Workers and Communities
- Fair working conditions and appropriate wages
- Employee benefits and wellbeing
- Respect for and promotion of diversity
- Support for local businesses and communities
Product Design and Lifecycle
- Design considering durability and longevity
- Repairability and modularity
- Environmental consideration at disposal
- Contribution to circular economy
- Packaging minimization and low-impact solutions
- Respect for animal welfare
Supply Chain and Procurement
- Sustainable procurement processes
- Use of renewable and reusable materials
- Supply chain transparency (traceability)
- Low-impact, locally-sourced material selection
Governance and Ethics
- Management systems prioritizing sustainability
- Ethical business operations
- Transparent information disclosure and reporting
- Objective third-party verification
Innovation and Continuous Improvement
- Innovation pursuing sustainability
- Clear goal setting and KPI management
- Sustainability education for employees and customers
Trusted Certifications and Evaluations
We reference highly credible certifications such as:
- B Corp Certification – For companies with high social and environmental performance
- Fairtrade International – Guaranteeing fair wages and safe working conditions in food, beverages, apparel, and other sectors
- EU Ecolabel – For products and services with low environmental impact throughout their lifecycle
For detailed information about our product selection methods, please see our article here.
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Android
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Chrome
iPhone or iPad
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iPhone/iPad
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