This website promotes sustainable living in Japan, but I don’t want this website to be all about buying sustainable products. I want to go beyond that. I want to fundamentally change our lifestyle to align with preserving the planet resources.
Japan is split between modernity and tradition. We have a tradition of utilizing intelligently and appreciating the small limited resources available to us. We also have developed into a modern and rich society with abundance and consumerist mindset. Today, it’s hard for us to abandon the practical and exciting consumerist lifestyle. I want to dig deeper and find alternatives.
This site currently generates revenue through affiliates programs, including Rakuten, Amazon, and Yahoo Shopping, available only for people living in Japan. I want to keep providing free contents, but feel frustrated that the only model available for us is through advertising.
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