If you’re tired of vague sustainability claims and want actual information—transparent, researched, honest about its limits—we’re here for that.

If you want to travel to Japan in a way that aligns with your values but don’t know where to start, we’ll help you build your own compass.

If you believe that thoughtful choices—even imperfect ones—matter more than perfect adherence to someone else’s rules, you’ll find company here.

We’re still learning. We’ll keep researching. And we’d like to hear from you.