Our Mission
Our website is dedicated to supporting sustainable living. Modern Japanese society embodies two contrasting aspects: traditional culture that values resource conservation and a mass production, mass consumption society. Our site supports a lifestyle that makes better use of resources even as natural resources decline, enabling comfortable living without excessive consumption.
Our Approach
Carefully Curated Product Recommendations
While we generate income through affiliate marketing, we are committed to featuring only truly excellent products. We use affiliate marketing because we want to provide valuable information to you at no cost. We prioritize delivering genuinely beneficial information to our readers over commercial profits.
We recognize there may be gaps in our research, but we continuously update our content to provide you with the most valuable information possible.
What Sustainable Living Means
Our vision of sustainable living includes these key elements:
Zero Waste – Minimizing waste and avoiding resource wastage in daily life
Quality-Focused Consumption – Prioritizing quality over quantity, choosing only what’s truly necessary to achieve both savings and environmental protection
Slow Living – A lifestyle that values personal time and relaxation over working extensively to consume extensively
Social Change Participation – Taking action to promote political and social changes to address large-scale challenges that individuals cannot tackle alone
Our Product and Company Selection Criteria
We evaluate and recommend products and companies based on these comprehensive standards:
I. Product Design & Lifespan
- Designed for durability, repairability, and reuse.
- Includes spare parts and repair manuals.
- Offers modular or upgradable components.
- Avoids disposable or short-lived design.
- Prioritizes products that can be reused or repaired rather than discarded.
II. Materials & Environmental Impact
- Made from resource-efficient, low-waste processes.
- Uses natural, bio-based, or recycled materials; free from harmful toxins.
- Features minimal or plastic-free packaging.
- Has a low-carbon footprint (production, transport, use).
- For food: locally sourced, seasonal, pesticide-free, minimally processed.
- Supports regenerative agriculture and sustainable farming practices.
- Energy-efficient or compatible with green energy sources.
III. Production & Supply Chain Ethics
- Produced by companies ensuring fair wages, safe working conditions, and no child labor.
- Committed to animal welfare standards.
- Certified organic or verified as environmentally responsible.
- Provides transparency and traceability of the supply chain.
- Holds fair trade or equivalent certification.
- Supports local producers and short supply chains.
IV. Circularity & Alternative Ownership
- Available through second-hand, refurbished, or certified pre-owned options.
- Can be shared, rented, or leased instead of purchased new.
- Designed for easy disassembly and upcycling potential.
V. Information, Transparency & Trust
- Carries credible eco-labels and certifications.
- Provides clear and verifiable sustainability information.
- Backed by independent audits or verification (not just marketing claims).
- Discloses repairability ratings, guarantees, or warranties.
VI. Alignment with Sustainable Values
- Encourages mindful and minimal consumption (not designed for planned obsolescence).
- Promotes well-being and positive social impact.
- Considers long-term benefits over short-term convenience.
VII. Support for Systemic Change
- Offered by companies engaged in advocacy for sustainability (policies, community initiatives).
- Connected to repair cafés, product take-back programs, or circular economy networks
For detailed information about our product selection methods, please see our article here.
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